Internal Assets / V1.0
BRAND MANUAL

The official visual identity guidelines for Fullscoop. Precision, consistency, and surgical creativity.

01. Logo Identity
FULLSCOOP.
Primary Vertical Lockup
FULLSCOOP.
Single Color (Light Mode)
FULLSCOOP.
Knockout (Reverse)
Social Avatar / Favicon
Construction & Clearance
Maintain a clear space around the logo equal to 50% of the circle icon's diameter. Do not distort, stretch, or apply drop shadows to the logo. The circle icon should always be positioned to the left of the wordmark. Minimum size: 120px wide for digital, 30mm for print.
02. Color Palette
Ultra Orange
HEX: #FF5F00
RGB: 255, 95, 0
Primary Brand / CTA
Magenta Blast
HEX: #FF0055
RGB: 255, 0, 85
Accent / Gradient
Midnight
HEX: #050505
RGB: 5, 5, 5
Background / Typography
Zinc 400
HEX: #A1A1AA
RGB: 161, 161, 170
Secondary Text
Brand Gradient
linear-gradient(135deg, #FF5F00 0%, #FF0055 100%)
03. Typography
Montserrat
Display / Headings
Bold, high-impact sans-serif used for headlines and brand recognition. Always set in Bold (700), ExtraBold (800) or Black (900).
THE QUICK BROWN FO...
Bold 700
Agency
ExtraBold 800
Agency
Black 900
Agency
Inter
UI / Body Text
Clean, modern sans-serif optimised for readability on digital screens. Used for all body copy, captions, and UI elements.
The quick brown fox jumps over...
Light 300
Agency
Regular 400
Agency
Medium 500
Agency
SemiBold 600
Agency
04. Logo Usage Rules
✓ Do
Use on approved backgrounds
Place the primary logo on deep black (#050505) or very dark backgrounds. Use the light mode version on white or off-white backgrounds.
✕ Don't
Place on busy images without overlay
Never place the logo directly on a complex photograph without a dark overlay. Always ensure sufficient contrast for legibility.
✓ Do
Maintain clear space
Always maintain clear space equal to 50% of the circle's diameter on all four sides. This ensures the logo never feels cramped.
✕ Don't
Stretch, rotate or recolour
Never distort, rotate, add drop shadows, apply unapproved colours, or separate the circle mark from the wordmark in any unauthorised way.
✓ Do
Use the White Knockout on brand colour
When placing the logo on the brand gradient or solid orange backgrounds, always use the White Knockout variation for maximum contrast.
✕ Don't
Use low-resolution versions
Always use the SVG master file for digital applications and request high-resolution exports for print. Never enlarge raster files beyond their native size.
05. Brand Voice & Tone
⚡
Bold & Direct
We don't hedge. We don't over-explain. We say what we mean with confidence. Short sentences. Strong verbs. No filler.
🎯
Results-Obsessed
Every word we write is in service of an outcome. We talk about impact, not effort. Numbers over adjectives. Results over promises.
🔥
Energetic & Ambitious
We move fast and think bigger than the brief. Our tone is electric — never corporate, never dull. We're builders, not bureaucrats.
🤝
Partner-Led
We write to brands as equals, not clients. Collaborative, not transactional. We use "we" generously. Our success is their success.
💡
Strategically Smart
We demonstrate expertise without lecturing. We show, not tell. Every insight is earned, every recommendation is backed by data or experience.
🌍
Pan-India, Global Vision
We're rooted in India but benchmarked globally. Our voice reflects that ambition — locally relevant, internationally polished.
06. Spacing & Scale
4px
Base Unit
8px
XS Gap
16px
SM Padding
24px
MD Component
48px
LG Section
80px
XL Section
120px
2XL Hero
1200px
Max Width
07. Social Media Guidelines
Platform Image Specifications
Instagram
Profile Picture 320 × 320px
Square Post 1080 × 1080px
Portrait Post 1080 × 1350px
Stories / Reels 1080 × 1920px
Carousel 1080 × 1080px
LinkedIn
Profile Picture 400 × 400px
Cover Image 1128 × 191px
Square Post 1080 × 1080px
Landscape Post 1200 × 627px
Video 1920 × 1080px
Facebook
Profile Picture 170 × 170px
Cover Photo 820 × 312px
Square Post 1080 × 1080px
Story 1080 × 1920px
Event Cover 1920 × 1005px
Hashtag Strategy
Use a maximum of 5 hashtags per post across all platforms. Mix brand, industry, and location tags. Always include brand hashtag.
Brand Tags (Always Use)
#FullscoopDigital #Fullscoop
Industry Tags (Pick 2)
#DigitalMarketing #SocialMediaMarketing #PerformanceMarketing #ContentMarketing
Location Tags (Pick 1)
#IndoreDigital #MumbaiMarketing #DelhiAgency #GoaDigital
Content Pillars
All social content should fall within one of these five pillars. This ensures consistency and strategic value in every post.
🏆
Work Showcase
Campaigns, results, case studies
💡
Industry Insights
Trends, tips, digital news
🤝
Culture & Team
Behind the scenes, team life
🌟
Client Stories
Testimonials, partnerships
📣
Brand Voice
POV posts, opinions, thought leadership
Posting Frequency Guidelines
Instagram
4–5 / week
Feed posts: 4–5/week
Stories: Daily
Reels: 2–3/week
LinkedIn
3–4 / week
Articles: 1/week
Posts: 3–4/week
Best time: Tue–Thu 9–11am
Facebook
3–4 / week
Posts: 3–4/week
Stories: Daily
Best time: Wed–Fri 1–4pm