Turn each social account into a lead generator.
What is paid social? Simply put, paid social uses sponsored content or advertising to boost your website presence in third party feeds and pages. By choosing the specific audience you want to reach using a range of demographic tools, paid social gets your message into the hands of your customers or potential customers effectively and efficiently.
Here are seven benefits to using paid social media advertising for your business:
- Amplify your reach
- Fit any budget
- Enhance your targeting
- Boost brand awareness
- Maximize your content marketing
- Gain access to mobile users
- Gather market insights
Facebook is still the dominant force in social media. Promoted posts are simple to manage and highly customizable. You can choose your target region by selecting a location and radius; age range; gender; and identified user interests. Next you determine your budget, setting a maximum to spend and duration (1-7 days) for the post to be promoted. Facebook tools provide you with an estimate of the post’s reach.