Boost Online Engagement: In an age where customer look for deeper connections, contests inspire your audience to make the first move, reach out and interact with your brand.
Build your Email List: Social media contests can also be an excellent form of lead generation in a time where most customers are sick of old-fashioned advertising strategies. If you convince your follower that they’re getting a reward for giving you their email address, they’re much more likely to comply.
Inspire virality: Customers are obsessed with experience (particularly millennial). If your contest is fun and exciting, they’ll want to share that experience with their friends, improving your chances of going viral.